6 Ways Retailers Could Search Twitter
Thursday, July 30th, 2009
Everyone should be searching Twitter regularly. It is the new way to ‘listen’ to what you need to hear. I search Twitter regularly for things that are important to me.
Retailers can take great advantage of this and learn more about themselves and their competition. Here are a few things that Retailers should be searching for on Twitter:
- Company Name
- Specific products
- Specific areas of interest related to your business (e.g. yoga for Lululemon, marathons/races for The Running Room, etc).
- The competition and their specific competitive brands.
- Anything that is of interest to your organization at a particular point in time - this can be very dynamic and very powerful.
Searching for this can be informative and insightful, and it will also give you an opportunity to engage your customers or prospective customers. If someone says something negative about your brand, you can jump in and offer some help. If someone is tweeting something negative (or positive) about your competitor’s brand, it is once again an opportunity to swoon in and offer some help or alternative suggestions (i.e. your product or service).
Here are 6 useful ways I have found useful to search Twitter:
- Search.twitter.com - This is the simplest and quickest way to enter any search criteria and get immediate results.
- Twitter Desktop Tools - Tools like Tweetdeck or Seismic help manage all of your twitter accounts/timelines. These tools provide great ways to organize your followers into groups and create your own ’search’ groups in an organized fashion, that can be saved and viewed on a regular basis.
- Monitter - This is a great tool that provides you the ability to view 3 panes of keyword searches simultaneously. I prefer this tool when trying to ‘monitor’ something that is current. By typing in 3 keywords or phrases about that current event you can watch all twitter activity about that particular topic.
- Twitscoop - Twitscoop is another great tool to view your own timeline, create your own searches, and keep on top of current twitter activity and the hottest topics being discussed.
- Google Twitter Search - This is a nifty little search tool built on Google Search. It scans the Twitter database for your search criteria but displays it in the standard Google search results display.
- RSS Feed - This is my favorite tool of all. You create very specific and unique searches in search.twitter.com and then add them to your RSS Feed. Using your favorite RSS reader you will always be aware of any new tweets that meet your criteria. You can sometimes ‘miss’ key tweets using some of the Twitter tools/feeds above, since timelines only show the most recent tweets. Using an RSS feed you will never miss an important tweet, since it will remain ‘unread’ until you have seen it within your reader.
Regardless of the tool being used, it is imperative that you start searching Twitter on a regular basis. It is a great way to stay on top of current events, trends, and what others are saying about your brand, your competition or other areas of interest. This will give you an opportunity to engage directly with your customers or prospective customers.
If you have used other tools/ways of searching Twitter or found other uses for this, then please share it with us.